Sports & Hydration
PRODUCT SURVEY + RESEARCH REPORT

Attention Businesses in the Sports, Nutrition, Supplement, Food, Beverage, and Fitness Industries:

Now Available for Sale!

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INTRODUCING THE USBRB

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AN IN-DEPTH LOOK AT TODAY'S SPORTS + HYDRATION PRODUCTS AND HOW THEY APPLY TO A GROWING MASS MARKET AUDIENCE

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The inaugural 2024 Sports & Hydration Product Survey +

Research Report is the first of its kind and unlike any other

research conducted in the beverage market to date. While most

other research companies report on macro-level market data

and competitive intelligence about the market leaders, our

approach takes a deep dive into key consumer and product

trends. Our research starts with an in-depth, detailed analysis

of virtually every product in the market. Our experts analyze

hundreds of thousands of data points to compare products,

better understand evolving consumer needs, and uncover

emerging trends that are critical to those companies who are

in, and support, the sports and hydration products industry. 

CONSUMER FOCUSED

THE PRODUCTS THEY PURCHASE

Our individual product reviews are designed to help consumers make healthier

and smarter choices, while considering their unique set of individual needs and

circumstances. To accomplish this we have evaluated virtually every sports and

hydration product in the current marketplace, including sports drinks, daily

hydration beverages, energy drinks, premium waters, medical-grade and

dietary supplement products, freezer pops, products to alleviate

cramping, electrolyte capsules and tablets, hydration gels, chews,

gels, gummies, and hydration accessories, such as patches,

monitoring systems, and dispensers. In total, our team of experts

has analyzed and reviewed nearly 1,000 products, using almost

250,000 data points, helping us to unveil the latest trends in product

ingredients, flavors, coloring, sweeteners, delivery formats, functional

benefits, warnings, allergens, certifications, serving sizes, pricing, and

more. This effort also supports a very significant shift in consumer habits as well.

THE “NEW” BUYERS

Many companies in the sports and hydration market target vertically-oriented groups of customers such as; elite adult athletes, weightlifters, bodybuilders, endurance athletes; vocational workers, tactical and military personnel; clinical and medical patients, those who have over-consumed alcohol (hangovers); people exposed to extreme heat or environmental conditions; and more. But product consumption has grown outside those groups. A large mass market is now consuming sports and hydration products on frequent occasions, while undertaking a much broader spectrum of activities ranging from sedentary, to moderately active, to extreme and endurance-related. In our report we also evaluate how this broadening base is driving the "casualization" of sports drinks, blurring the lines between hydration products and the general soft drink market.

Given both the product and buyer trends, many companies in the industry, including the market leaders, may find themselves in

the uncomfortable position of being less relevant with respect to meeting the needs of this new, broader base of consumers.

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WHO WILL FIND THIS RESEARCH USEFUL

As with other industry research, this report will prove very useful for those interested in gaining a better understanding of the sports and hydration product market in general. However, it will also prove invaluable to those who want to understand both the latest key buying trends, and current product trends for virtually every product (and individual product attributes) in the market, and the current paradox that exists between the two.

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This report will be useful for Food, Drink, Nutritional Supplement, Fitness, and Sports Companies that -

- Are already in the sports and hydration product, manufacturing, or distribution business, and want to see
  how their offering stacks up against the competition when addressing these new needs

- Are interested in developing new products and entering the sports and hydration market for the first time

- Are interested in product line expansion of their food and/or beverage product line

- Supply products and services to serve those in the food and beverage market

WHAT WE OFFER

- Our 2024 Comprehensive, Sports + Hydration Product Report

   (160 page PDF digital download) -

   This is the most comprehensive research of its type ever offered.

   It has taken countless months of effort, by our team of

   researchers and industry experts, to compile and analyze. It is a

   virtual roadmap for creating and selling products that will best

   take advantage of current product and buyer trends.

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   $4,950 Single License

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   $6,950 Multiple User License

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- Optional Raw Data File (Excel) - allows you to view and sort

   nearly 1/4 of a million data points in our extensive database

   of product information + attributes, to suit your specific needs.

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   $1,495

- All 958 Individual Product Reviews (Add-On Zip File) - includes

  product features, nutritional information, ingredient lists,

  manufacturer's description, warnings, allergens, and our

  proprietary USBRB rating and commentary, evaluating how the

  products apply to broader market consumption.

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   $995

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All products are available as instant downloads upon purchasing.

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WHO IS THE USBRB?

We are a private, independent research company whose primary goal is to help consumers make educated,

healthy nutritional choices that align with their unique needs and circumstances, and to assist businesses in the

industry with product intelligence to match those market needs. Our data sources include public information

published by each manufacturer, including, but not limited to, label nutrition or supplement facts, company

website, marketing materials, press releases, and social media. We do not receive funding from drink

manufacturers, distributors, or suppliers. Unlike some sources who may publish reviews hand-picking those

companies that pay to be included in their research, we survey the entire market, use only publicly available

information, and overlay a consistent scoring model across all products to put them on an equal footing.  

IMPORTANT TERMS AND CONDITIONS:

Please read the following terms before purchasing and using this report.

The data, graphics and textual contents of this report are the exclusive property of USBRB, LLC and are copyright protected.
The contents may not be copied, reproduced, or shared in any way without the expressed

written consent of the USBRB. Violators will be prosecuted to the full extent of the law.

Due to the proprietary nature of our analysis, and the fact that we provide a comprehensive free sample report, complete outline, and a detailed product description, we do not allow returns or refunds for our reports and related materials.

The USBRB endeavors to provide the most accurate information possible, but since we rely on manufacturer’s public information the information is only as good as that which is provided by the manufacturers.  Manufacturers may contact us if they are aware of any information that needs to be corrected or updated. 

The USBRB is not responsible for typographical errors or discrepancies in the information contained herein, nor are we responsible for any inaccurate information contained on manufacturer's websites and marketing materials from which this data was collected. As such, the USBRB is not accountable, and cannot be held liable in any way for business decisions made using the data contained in this report.

We do not imply and type of relationship or affiliation with any of the brands listed on our website or in our survey. Brand trademarks are the property of each respective company. By purchasing this report you agree to abide by these conditions of use.

For additional information, please email us at info@usbrb.org.

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