Approach + Methodology
For the Our Mass Market Sports & Hydration Drink Survey, the Following Criteria were Evaluated and Scored:
(Mouse Over Each Box for Additional Detailed Information)
PRIMARY
CRITERIA
SECONDARY
CRITERIA
TERTIARY
CRITERIA
ELECTROLYTES
Sweat causes electrolyte loss. Electrolytes are critical minerals for keeping hydrated. There are 6 electrolytes - calcium, chloride, magnesium, phosphorus, potassium, and sodium. In our study, we assess the presence and amount of each electrolyte. We also look at their ratios (or balance) to assess how quickly and efficiently the body can use them.
ELECTROLYTES
Artificial colors are used to intensify the color of many drinks. Surprisingly, these "neon" colors have not turned off consumers even though they are commonly derived from petroleum products and are unhealthy. Artificial flavors are common because they are less expensive than natural flavors, but they, too, bring potential health risks.
ELECTROLYTES
Warnings and allergens are usually related. If a sports drink contains a warning, it is often the result of containing one or more allergens or harmful ingredients. In our study, we review all printed warnings and allergen information, as well as other potentially harmful ingredients, to see if they can potentially negatively impact our target user.
ELECTROLYTES
Many sports drinks contain excessive amounts of sugar. Artificial sweeteners are used to limit or eliminate sugar; however, they can have harmful side effects or function as diuretics that promote water loss. In our study, we assess the presence and amounts of sweeteners, their caloric content, and their impact on hydration and blood sugar.
ELECTROLYTES
Sports drinks usually contain several ingredients that can impact your energy level, the most common of which are sugar and carbohydrates. In addition, stimulants (I.e., caffeine) are often added to provide extra energy. However, caffeine is a drug that can have a negative impact on children, those allergic to it, and pregnant or nursing mothers.
ELECTROLYTES
Many sports drinks make claims about their product, but these claims are typically not validated by a governing body such as the FDA. In our study, we look at any 3rd party certifications, compliance with both amateur and professional sports association's banned substances, and any dietary claims that could provide piece of mind to our target users that have any special needs.
ELECTROLYTES
Americans get lots of sodium (salt) in their diets. Many sports drinks contain excessive amounts of sodium. For some people, this can negatively impact their blood pressure. At the very least, excessive sodium can make you even more thirsty. In our study, we assess the presence and amount of sodium, as well as its potential impact on your body.
ELECTROLYTES
Many sports drinks contain ingredients to aid in recovery (I.e., reducing inflammation and swelling) from athletic, strenuous,
or other physically demanding activities. In our study, we assess the presence and impact of ingredients that aid recovery, such as carbohydrates, amino acids, protein, minerals, and specific vitamins.
ELECTROLYTES
Although our study focuses on assessing how well each product provides quick, healthy hydration, many manufacturers include other functional ingredients such as vitamins, fiber, protein, fat, and other targeted ingredients to substantiate functional claims about their products. We do take these into consideration in our study if they apply to our target audience.
The Following Approach was Used for Each Product: 1) They were Given a Score Compared to Other Products, 2) that Score was Weighted Based on the Importance of the Criteria as it Applied to the Target Market, 3) a Commensurate Letter Grade was Assigned, and 4) Additional USBRB Commentary was Provided.